6247 IS MILITARY LINGO FOR HAVING SOMEONE'S 6 - THEIR BACK - 24/7
The Story of 6247
Founded & self-funded by a retired U.S. Air Force Major - 6247™ is a registered trademark based on a singular objective, spreading the message behind the number - for those who need to hear it, and those who deserve to.
"6" is a common term within military circles - originating in the airfields of World War I (WWI). Yet its meaning and historical origins are rarely known elsewhere. The 6247 trademark builds upon this military history with a clear and defined message:
I Have Your '6' -- Your Back -- 24 Hours a Day & 7 Days a Week
6247™ began with simple acts of kindness - in the form of donating 6247-branded apparel to local Veterans organizations. It has since evolved into an accelerating grassroots movement - purely via word-of-mouth - and continues to donate various apparel to Veterans Affairs (VA) hospitals, police & fire departments, and other organizations throughout New England.
For husbands & wives, mothers & fathers, family & friends, and everyone in between - the message is universally applicable:
"I Have Your Back - 24 Hours a Day & 7 Days a Week"
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Frequently Asked Questions
Please reach us at 6247usa1@gmail.com for more information
What Does It Mean?
6247™ is a registered trademark - with the term '6' originating from WWI pilots - 12 o’clock meant "directly in front" and 6 o’clock meant "directly behind." The 6247 brand embodies this unwavering promise to guard & protect a person's most vulnerable position (i.e., behind them). To this day - military, law enforcement, first responders, and others employ the same number ('6') and meaning - "I have your back."
The 6247™ trademark extends this definition to having someone's back at all times - 24 hours a day & 7 days a week.
"Being one's protector and safety net - in times of both vulnerability and bliss"
This is the foundational message of the 6247™ trademark and brand.
Why Should We Care?
6247™ was borne from the mind and goodwill of one retired U.S. Air Force Major. The purely self-funded venture began with small-scale apparel donations and messages of support for local Veterans organizations.
With every donation - recipients also receive an individual placard explaining the history and significance of 6247™ for military members and civilians, alike.
What began as a series of "one-off" acts of goodwill - from a Veteran, for Veterans - has garnered growing support from local communities, police & fire departments, Veterans Affairs (VA) hospitals, and various other organizations throughout the New England region.
What Can The Brand Do For Us?
Can you think of the last time a brand name made you think? Or actually made you feel?
The 6247™ brand uniquely enables people to answer, "Yes." An historical fun-fact that can simultaneously elicit feelings of appreciation & support, safety & well-being, and/or pride & patriotism. 6247™ offers a differentiated business proposition via its genuine, direct, and proven ability to meaningfully impact one's thoughts and feelings - simply with a brand name.
While rooted in military origins, the brand potential of 6247™ extends far beyond the battlefield. Its historical reference and impactful messaging fosters an emotional resonance unique to 6247™ - and foreign to many other brands.
The meaning and message of 6247 spans far beyond the battlefield - it is universal:
"I Have Your Back - 24 hours a day & 7 days a week: 6247."
